Casa Dragones announces its first partnership with Art Basel for a major art fair for its edition in Miami Beach
MIAMI, Dec 3 2021 / PRNewswire / – Casa Dragones, a producer of ultra-premium small-batch tequila is pleased to announce its first partnership with Basel Art, a long-term, multi-year agreement. The art world has long embraced multicultural talents, with from Mexico emblematic talents in the canons of modern art and design. Now, at America’s premier art fair, customers can sample one of the world’s finest luxury tequilas, a spirit that sets the benchmark for from Mexico the best tradition of distillation.
Founded in 2009 by Bertha González Nieves as a meticulously crafted sipping tequila, Casa Dragones is the first tequila brand to enlist as an Official Partner of Art Basel Miami Beach, joining other world-class luxury brands including UBS , Audemars Piguet, NetJets and BMW. Casa Dragones will be an official partner of Art Basel Miami Beach, where it will host a reception area within the Collectors Lounge designed by a longtime friend and Mexican designer, Hector Esrawe. Casa Dragones selected Studio Esrawe because its work corresponded perfectly to the brand’s desire to highlight the zeitgeist of contemporary Mexican design, while respecting and modernizing centuries-old artisan traditions.
Inspired by the famous tasting room of Casa Dragones in San Miguel de Allende, Mexico, serving its acclaimed ultra-premium tequilas, the lounge also showcases Casa Dragones’ continued commitment to Mexican craftsmanship. The concept of the original tasting room was born from a deep desire to offer customers a transporting sensory experience with the terroir of Casa Dragones. The terroir was incorporated into the space using obsidian, a natural volcanic glass found in the agave fields of Casa Dragones.
At Art Basel Miami Beach, the Tasting Room model is still evolving, with an innovative approach to sustainable contemporary Mexican design. The tasting room offers guests a beautiful and private setting in which to savor the ritual of tasting. The lavish space is crafted from translucent Mexican white onyx, with brass accents. The stacked onyx columns and shelves evoke from Mexico Basalt prisms, exquisite rock formations from ancient lava eruptions. Other design patterns are derived from the agave plant itself, with a diamond pattern taken from the pina of the plant, from which tequila is made. A circular bar lends itself to social interaction and intimate conversation.
During the fair, a series of events will take place. Casa Dragones gives a creative twist to the guest bartender concept with a series of “Art-tenders” appearing in its pop-up tasting room in the Collectors Lounge. Each day, a renowned artist will act as a guest mixologist and present a world-class handcrafted cocktail of their choice. The Art-Tenders range of famous artists and designers includes Jorge mendez blake, Brendan Fernandes Barbara Sanchez-Kane, Daniel knorr, Jorge Pardo, Gabriel Rico, Cristóbal Riestra, Eduardo Sarabia, Marc Spiegler, and Rirkrit Tiravanjia.
The partnership completes the history of artistic collaborations of Casa Dragones. CEO and founder of Casa Dragones, Bertha Gonzalez Nieves said: “Our partnership with Basel Art highlights Casa Dragones’ deep support for the arts, an ongoing commitment that has resulted in meaningful collaborations with like-minded creators. Over the years, she has created special editions with artists, including Gabriel Orozco, Danh Vo, and Pedro Reyes. Art Basel Global Director Marc Spiegler adds “Our patrons know and love the brand for their continued involvement in the arts and their presence at our fairs for over 10 years. We are delighted to be working with Casa Dragones as official partner. ” Casa Dragones’ meticulous attention to detail and love of artistic tradition is also evident in its revival of the traditional Mexican art of pepita hand-engraving. Each lead-free crystal bottle is signed and numbered, and adorned with this handcrafted engraving.
During Art Basel Miami Beach, Casa Dragones will be the exclusive tequila served at any location around the official Art Basel site, including all of the fair bars and at official and VIP parties.
ABOUT TEQUILA CASA DRAGONES
Tequila Casa Dragones is a small batch producer known for its ultra-premium sipping tequilas. Casa Dragones Joven is a master blend of 100% Blue Agave Silver and Five Year Extra Aged Tequila, delivering a complex, smooth taste that’s perfect for sipping and pairing with food. Casa Dragones Blanco is a 100% silver blue agave tequila, designed to deliver the pure essence of agave, for a clean, smooth taste that’s perfect on the rocks or in signature cocktails. Casa Dragones Barrel Blend is a 100% Blue Agave Añejo tequila that achieves its distinctive character by being aged in two styles of bespoke oak barrels and then blended at the end of the aging process to achieve a unique and smooth taste profile on the l ‘agave. Casa Dragones celebrated its 10th anniversary in november 2019 in his spiritual home of San Miguel de Allende, Mexico, where they have La Casa Dragones, the original 17th century stables of the legendary Dragones cavalry, and the “World’s Smallest Tequila Bar”. Wine Enthusiast awarded Casa Dragones Joven a maximum score of 96 points, Casa Dragones Blanco was ranked among the best Blanco tequilas from Food & Wine and Epicurious, and Wine Spectator praises Casa Dragones Barrel Blend for its “subtle blend of flavors”. Casa Dragones is available all over the United States, Mexico and select markets in Europe. Casa Dragones is also available online at www.casadragones.com. Follow Casa Dragones on Twitter, Instagram and Facebook (@casadragones).
SOURCE Casa Dragones