How wine labels provide insight into what’s in the bottle


Many people choose their wines based on the aesthetics of its label, opting for a preferred color palette, creative design, or beautiful works of art. Wine snobs may sniff out those who choose the bottle with the prettiest sticker instead of patiently researching the wine’s varietal, region and winemaker, but that’s not a bad strategy. Wine packaging has become quite sophisticated over the past few decades. When executed well, the label design can instantly tell the taste of a wine, like with this New Zealand Sauvignon Blanc.

Today’s self-service retail environment provides winemakers with all the incentives to ensure that their packaging accurately evokes the sensory profile of wine and appeals to the appropriate audience in terms of colors, fonts and style. ‘illustrations. Bright colors and modern art suggest a more fun fruity style. Parchment labels with engravings of vineyard scenes are associated with classics and signal traditional styles when they appear on European wines. These old-fashioned tasteful designs can be more ambiguous, however, as their gravity inspires widespread imitation.

The Prophecy wine line is international, with artful illustrations inspired by the symbolism and imagery of the tarot arcane. Everything about this bottle has been designed to evoke at first glance its crisp, lemony flavor profile. The clear glass suggests a refreshing and light white wine, while the palette of pale greens are visual metaphors for the dry, slightly grassy flavors of this cool, unoaked climate style. The image of the High Priestess from the tarot is meticulously detailed, showing her inner reflection in a way that conveys complexity and finesse. This is a lot that we can learn about a wine without doing homework or even reading the label.

$ 9.99, 12% ABV

PLCB Item # 1210

Sale price until 11/28 – regularly $ 11.99

Also available on:

Total Wine & More in Wilmington and Claymont – $ 9.99, totalwine.com

Joe Canal’s in Marlton – $ 9.99, marltonjoecanals.com

Canal’s at Mt. Ephraim – $ 9.99, mycanals.com


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