Jägermeister Night Embassy is ready to finish what it started

Jägermeister Night Embassy is ready to finish what it started

A space for unbridled self-expression and unlimited creativity; that’s what Jägermeister’s Night Embassy promises.

DormantYouth is part of the Night Embassy and Nightlife residence. Picture: Provided.

JOHANNESBURG – Jägermeister Night Embassy Joburg returns to reignite the night.

A space for unbridled self-expression and unlimited creativity; that’s what Jägermeister’s Night Embassy promises.

“Omicron discontinued Night Embassy and Nightlife as a whole in 2021, but now Night Embassy is back, returning with a revival party on June 15 at the Old JSE Building in Newtown. After the relaunch, the Night Embassy will give way to the two remaining night residences of Kombonation and DormantYouth,” the organizers said.

Kaofela Kaofela’s three-day residency by Kombonation was scheduled to take place on Saturday 27 and Sunday 28 November 2021 at the White House in Meadowdands, Soweto. DORMANTYOUTH’s Groove Bienalle was scheduled for December 1-4, 2021 at Megalo in Alex but a new COVID-19 variant prevented it.

READ: Night Embassy ambassadors bring Jozi to life with limitless creativity

“We’re back after carefully thinking about the safety of our communities, and making sure we have plenty of time to come back with something bigger and bolder. Through our relaunch message and visual positioning, we’re making it clear to our allies and new friends: that we’re back to bolster our unwavering support for emerging creative communities and find new directions in nightlife. “, said Jägermeister, Head of Culture and Experience in South Africa, Bea Theron.

Last year, a residency program centered on the AKA “Freiraum” space to create open applications announced for creatives from South Africa to come and showcase their visionary ideas and concepts.

“Our Night Embassy Creative Council continues to lead the way through mentorship and helping Night Ambassadors build on their creative ideas and take them from concept to creation,” Theron said.

The selected ambassadors explored new directions in nightlife culture through various art forms in hopes of fostering a strong sense of community from November 12 to December 4.

After receiving hundreds of entries and discovering some of the most visionary ideas from the creative community, the city’s boldest concepts were chosen.

“The night is calling. Join us. Night Embassy calls on our core communities to come together with us and we welcome new allies to celebrate our return at our relaunch party on June 15 at the Old JSE Building in Newtown. The former JSE building in Newtown is one of the most fascinating spaces Jägermeister has ever hosted a party in. It’s a surprising choice for our relaunch party and with its interesting internal aesthetic facades, we have no doubt we’ll start here by showcasing a new, clean way to approach new nightlife. For the Relaunch Party, each Night Ambassador was given a budget, space and given Freiraum to come up with an installation or experience that best speaks to their communities and celebrates their idea of ​​the future of nightlife. “said Theron.

These ambassadors received a major boost in their practices with the support of Night Embassy Johannesburg.

They benefit from the mentorship of Night Embassy’s creative council as well as the necessary production and infrastructure support to allow them to create new directions in Joburg’s nightlife.
Following the revival party, Night Embassy hits the streets of Soweto with Kombonation to create an elevated nightlife experience in Kasi, Kaofela Kaofela, from June 24-26.

“We are so excited to finally be back. If you think the 2021 campaign has brought you the best nights, wait until you see what we have for you this year,” said Slim Rose (AKA Kgotso Selomah) of Kombonation.

READ MORE: Kombonation adds Focalistic, Kidsuper to its Night Embassy event lineup

Market Photography Workshop graduates Kananelo Kabelo Sello and Kgotso Selomah founded Kombonation in 2018. They are a Soweto-based pre-post-production start-up specializing in real and raw visual storytelling. In addition to being a group, Kananelo and Kgotso also create clothing that showcases their photographic talents and expresses the narratives that exist within and beyond their imagery.

“I want to build architectural structures specifically for Joburg’s nightlife. I want to add interesting physical facilities to the club space as an extra layer to the excitement of going out. I think this residency will show an alternative perspective of architecture beyond its technical and formal predisposition. You can expect an installation suitable for music, performance and film, nestled in an unexpected context,” said DormantYouth AKA Thelma Ndebele.

DormantYouth AKA Thelma Ndebele is a non-binary (them/them) DJ and architect whose interest lies in music as an alternative translation of place, as well as an archive of lived space.

In 2021, Night Embassy Joburg created safe spaces, revealed new sounds and spotlighted subcultures and creative communities in Joburg’s nightlife, culminating in two events: Unmute The City by Unmuted and Queertopia by Other Village People. But it suddenly stopped when Omicron hit the world. To stay true to its mission of creating safe spaces for nightlife communities, Night Embassy has postponed the final two residencies and the closing event to 2022.

“Enjoy Jägermeister Shots and Cocktails at this evening which will feature a diverse mix of the freshest new acts and hottest established artists: DBN Gogo, Blxckie and ByLwansta, as well as sounds from the night’s ambassadors of our nighttime embassy: Unmuted, Other Village People, Kombonation, and Jeunesse Dormante. The launch party will also include a Cypher room hosted and curated by MkayFresh,” the organizers of their upcoming launch said.

Jägermeister Night Embassy Joburg said they are coming back to reignite The Night. They promise to have organized Joburg parties exploring new angles of nightlife through the incorporation of streetwear, spotlighting new music and interesting spaces and asking you and your friends to join them on their launch.

“Come and revel in Poetry Slams, Rap Battles and give the Beat Makers a chance to shine in the night! Attendees can also expect to enjoy the Night Embassy Ambassadors experiential facilities including artwork structural and conceptual and new ways to enjoy sound, such as through Unmuted’s Great North experience. Launch begins at 6:00 p.m., but partygoers are encouraged to arrive 30 minutes early for COVID-19 protocols. Thank you to present yourself with your vaccination card and an identity document. For those who have not been fully vaccinated, please note that a rapid antigen test will be maintained”.

Night Embassy 2022 Event Guide:

Relaunch Party by Night Embassy Old JSE Building, 1 Diagonal St, Newtown on June 15
Kaofela Kaofela by Kombonation in Soweto from June 24 to 26, 2022
Groove Biennial from DORMANTYOUTH to Alexandra from July 8 to 10
Night Embassy will end with a party in Moon Valley on July 16

Registrations for free tickets to all Night Embassy parties can be found here: www.night-embassy.com/jhb/

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